' i ' by BMW.

 BMW has announced that it will be launching a new sub-brand called "i." The "i " family will be used by the German automaker as a platform to launch it's eco-friendly vehicles.The 'i ' is due for a 2013 launch. The first two models will be the i3 and i8, otherwise known as the MegaCity and VED. While BMW isn't saying where the i3 will be built, it has confirmed that the smaller-volume i8 supercar will be assembled in Leipzig.